The Dignity in Care campaign was launched in November 2006, and is hosted by the Social Care Institute for Excellence, and aims to put dignity and respect at the heart of UK care services. The ten key pledges are:
Have a zero tolerance of all forms of abuse.
Support people with the same respect you would want for yourself or a member of your family.
Treat each person as an individual by offering a personalised service.
Enable people to maintain the maximum possible level of independence, choice and control.
Listen and support people to express their needs and wants.
Respect people’s right to privacy.
Ensure people feel able to complain without fear of retribution.
Engage with family members and carers as care partners.
Assist people to maintain confidence and a positive self esteem.
Act to alleviate people’s loneliness and isolation.