York-based mental health provider The Retreat has decided on a new look for 2008. Its former image, designed some years ago, has been updated to produce a fresh new brand and corporate image.
Established more than 200-years-ago by William Tuke, a pioneer in mental healthcare, The Retreat provides mental health services for people with complex and difficult needs.
Its former branding incorporated The Retreat’s distinctive arched windows, prevalent throughout its buildings, and The Retreat lamp that hangs outside the main entrance.
The new logo recognises The Retreat’s traditional values, but also reflects its more modern healthcare. The lamp and the arch are still included, but with a fresh new look and colour.
The Retreat’s chief executive Jenny McAleese said: “We are extremely proud of our new corporate brand, which has not only updated our look, but has provided a clearer vision for The Retreat and The Tuke Centre.”
The Tuke Centre, which provides psychotherapy services, has also introduced the new branding. Part of The Retreat, The Tuke Centre provides outpatient counselling services to people throughout the region.
In addition, The Retreat has updated its corporate image throughout the organisation, introducing a new strapline, positioning statement and organisational messages. Staff have new email addresses and a new web site has been launched.
The Retreat’s marketing manager Louise Clarke said: “Not only does the design reflect our fresh new image, but it is very easy to use. We will be regularly refreshing the site with information about The Retreat so people can find out more about our services and what we do.”